Microsoft adding ads to Xbox 360
There’s been some buzz lately about Microsoft adding ads to the main dashboard of the Xbox 360. No one seems to be very happy about this. I think that many people are forgetting that there are already ads on the dashboard they should be upset about.
Why are the ads such a big deal? Well, mostly because most Xbox 360 owners are already shelling out $50 a year for Xbox Live. Generally, when you pay for services, you don’t have to put up with ads (cable TV being an equally lame exception). Some people have suggested that only non-paying members should see ads, but frankly, non-paying members aren’t getting any services, so there’s no reason they should see ads, either.
Contrast Microsoft’s actions with Sony’s. Online memberships with the PS3 are free and you will never see an ad anywhere on your XMB. Why does Microsoft still think they can charge AND put ads up? I might understand the ads if they stopped charging, but I don’t expect that to happen any time soon.
So what’s going to happen if Microsoft keeps going with their ad plan? Probably nothing. I would guess that most Xbox 360 owners either don’t own a PS3 or don’t use their PS3 for much, so they will probably keep giving Microsoft money. On the other hand, Xbox 360 owners might start noticing the clean interface of the PS3 when they go to their friend’s house and start thinking twice about paying for another year of Xbox Live. Microsoft is playing a tricky game with their install base, and if they’re not careful, they might lose out next time around.
If you like your Xbox 360, my suggestion is to get mad and let Microsoft know it. They’re pretty stubborn, but sometimes they do listen.